February 24, 2020

Canadian cannabis consumers

Photo by Jesse Milns/Leafly

Virtually everyone in the cannabis sector wants to know what adult-market consumers want from the world of cannabis products. The problem is, they may need to wait for the bulk of consumers to find that out for themselves.

The newest numbers from Brightfield Group’s January 2020 Canadian Cannabis report aren’t encouraging: a third of Canadian consumers had no idea what brands of cannabis they’d bought, while half didn’t know what dosage they preferred.

Those are impressive numbers, but consider: one week into legalization in 2018, 95% of consumers shopping at legal cannabis stores in four markets could not say which brands they had purchased.

A third of the market having little familiarity…

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